Social media enable people to be their best<br/> selves: honest, open, fallible, funny, and connected, but too many<br/> people and organizations are still trying their best to imitate<br/> automatons. Your organization, reputation, logo and staff are living,<br/> breathing entities that need to be out in the world to be effective. — <a href="http://blogs.hbr.org/cs/2012/05/the_new_professional.html" target="_blank">http://blogs.hbr.org/cs/2012/05/the_new_professional.html</a>