<p>Truth wasn’t a threat when you only communicated with your audience through the one-way media of TV, radio or print. Back then it was easy to craft an image of a shiny green company and pay for that lie to be plastered everywhere.</p> <p>In the social media world the reality is different. To engage their audiences, companies like Volkswagen want to talk to you, joke with you, and supposedly listen to you. It’s the digital equivalent of trying to be one of your mates.</p> <p>So when Neil, a volunteer from our Camden group, pointed out Volkswagen’s latest Facebook post, which was chattily asking for advice for 2012, it seemed a good opportunity to chip in. Because we’re friends, right?</p> — <a href="http://www.greenpeace.org.uk/blog/climate/vw-what-social-media-fail-looks-20120104" target="_blank">VW: what a social media fail looks like | Greenpeace UK</a> (via <a class="tumblr_blog" href="http://www.futureof.biz/" target="_blank">mediafuturist</a>)