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IS AUGMENTED REALITY SUCH AS LAYAR VISION THE FUTURE OF PRINT?
Layar Vision could be pivotal for the future of print, helping to keep print strong while combining the medium with the ever omnipotent virtual world.
The app allows readers to access further information from key parts of the magazine without the original design or layout requiring any changes or adaption. Layar functions by recognising real world objects and displaying digital experiences on top of them, increasing the reader’s access to information and enhancing their experience.
Full Story: mStrategy